New intelligence for rare hospitality
We empower hospitality entrepreneurs to apply AI with intention—to strengthen human connection and spark experiences never possible before.
What We Do
New Rare empowers hospitality leaders to tap into what’s possible when intelligence amplifies intuition.
We build AI solutions that help you make better decisions, increase revenue, improve experience, and enhance what makes you distinctive.
We look at the whole picture: your vision, the team's reality, and the guest experience.
Our solutions work discreetly behind the scenes—giving your team better intelligence to serve guests and you better insight to run the business.
How We Work
It starts with your vision—the rare experiences you're creating, where you're challenged, and where you see opportunity. From there we determine where AI creates genuine value.
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We begin with your operations, identifying where AI can boost revenue, enhance experience, and improve decision-making.
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We build AI that delivers tangible results, strengthens human connection, and provides insight previously out of reach.
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We boost confidence and capability by demystifying AI for your team—showing where it's going and what's possible.
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We enhance your AI solutions as tech breakthroughs emerge, advancing your vision forward.
Studio Insights
The Opportunity: Intelligence that elevates human connection
Experiential hospitality leaders question whether AI will automate away what makes them special: the thoughtful curation and authentic experiences guests come for. But what if it did the opposite? What if AI gave your teams better intelligence to serve guests, and gave you better insight to run the business?
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